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The Podium

Monday, August 31

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140 Characters on Your TV

By Brad

Here’s an innovative new way to increase viewership of television repeats: Using popular micro-blogging service Twitter to entice eyeballs. Via PC World:

Fox is juicing its repeats of the TV series Fringe with a new Twitter twist. The network will introduce this week “tweet-peats”—an on-screen scroll of Twitter messages from cast and producers that will appear during the episodes.

This has the potential to be insanely popular—not to mention a nice source of revenue for TV networks.

Tags: innovation, twitter, television

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