According to new data from research firm the NPD Group, a whopping 61% of all online video is now being served by Netflix.
But even though Netflix is outright dominating the streaming video market, Brian Stelter of the New York Times reports the company is branching out — specifically, helping create content of its own:
Netflix may be on the verge of acquiring its first original television series, “House of Cards,” a drama to be directed by David Fincher.
The negotiations were first reported Tuesday afternoon by Deadline.com, which said that the two-season, 26-episode commitment would be valued at more than $100 million.
With Netflix’s runaway success not going unnoticed by other players — including the very content providers the company currently pays a hefty sum to stream movies and TV shows — this could prove to be a very smart move.