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The Podium

Friday, June 01

Do Not Track Default

By Brad

In what could have major repercussions for the business of online marketing, Wired’s Ryan Singel reports Microsoft is making so-called “do not track” service default in the latest version of its browser Internet Explorer:

Microsoft announced Thursday that the next version of its browser, IE 10, will ship with the controversial “Do Not Track” feature turned on by default, a first among major browsers, creating a potential threat to online advertising giants.

That includes one of Microsoft’s chief rivals — Google.

The change could also threaten the still-nascent privacy standard, and prompt an ad industry revolt against it.

Given the titans involved — and Internet Explorers’s use — this could get real ugly real fast.

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