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The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Friday, June 01

Do Not Track Default

By Brad

In what could have major repercussions for the business of online marketing, Wired’s Ryan Singel reports Microsoft is making so-called “do not track” service default in the latest version of its browser Internet Explorer:

Microsoft announced Thursday that the next version of its browser, IE 10, will ship with the controversial “Do Not Track” feature turned on by default, a first among major browsers, creating a potential threat to online advertising giants.

That includes one of Microsoft’s chief rivals — Google.

The change could also threaten the still-nascent privacy standard, and prompt an ad industry revolt against it.

Given the titans involved — and Internet Explorers’s use — this could get real ugly real fast.

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