If a a number of online marketing associations have their way, you may start seeing this icon on many of the websites you visit. At the Wall Street Journal, Jennifer Valentino-DeVries explains why:
The icon… will indicate that the company is following self-regulatory principles. Along with the icon, a company can use phrases like “Why did I get this ad?” and “Ad Choices” to direct consumers to more information about behavioral data collection and privacy.
The companies involved in this new industry “need to talk to their audiences. They need to describe what they do, how they do it and the value it brings,” Randall Rothenberg, president of the Interactive Advertising Bureau, said in a statement.