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The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Monday, October 04

How to Know You’re Being Followed Online

By Brad

icon_D_20101004113425.jpg

If a a number of online marketing associations have their way, you may start seeing this icon on many of the websites you visit. At the Wall Street Journal, Jennifer Valentino-DeVries explains why:

The icon… will indicate that the company is following self-regulatory principles. Along with the icon, a company can use phrases like “Why did I get this ad?” and “Ad Choices” to direct consumers to more information about behavioral data collection and privacy.

The companies involved in this new industry “need to talk to their audiences. They need to describe what they do, how they do it and the value it brings,” Randall Rothenberg, president of the Interactive Advertising Bureau, said in a statement.

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