Spurring Demand
Over at App-Rising, Geoff Daily has taken a look at a somewhat neglected portion of the federal broadband stimulus: $250 earmarked to increase demand for broadband. Writes Daily:
If you want people to go online you need to give them a reason to do so. If we want to reach the 50% or so of households without broadband access we can’t get there by talking bitrate and bandwidth. We need compelling local content that they either can’t get anywhere else or that it’s at least more convenient to watch online.
That content could be anything, from local sports to local government meetings to local music to local healthcare information and beyond. The idea is having content that’s relevant to someone living in a particular geographic area, and then making that content available online on-demand.


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