Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Friday, September 11

The Cost of Slow Loading

By Brad

When it comes to online commerce, speed is essential. In fact, according to a new study from Forrester Research, just a three second lag in loading a website is long enough for 40% of visitors to move on to other sites. Reports the Chicago Tribune:

The study, based on a survey of 1,048 online shoppers conducted in July, is aimed at measuring how customers’ online shopping expectations have changed in the past three years. The conclusion: Shoppers are more satisfied with their online shopping experience than in 2006, when a similar study was conducted. But they are also less forgiving of delays.

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