When it comes to online commerce, speed is essential. In fact, according to a new study from Forrester Research, just a three second lag in loading a website is long enough for 40% of visitors to move on to other sites. Reports the Chicago Tribune:
The study, based on a survey of 1,048 online shoppers conducted in July, is aimed at measuring how customers’ online shopping expectations have changed in the past three years. The conclusion: Shoppers are more satisfied with their online shopping experience than in 2006, when a similar study was conducted. But they are also less forgiving of delays.