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Most Recent PostsThe Latest Combatant in the Ongoing Search War
When it comes to Internet search, Google remains unstoppable. But that hasn’t stopped Microsoft from re-entering the fray. Their new engine is called Bing, and as Read Write Web has a preview:
For the most part, Bing’s interface resembles that of today’s Live Search, with a large ‘cover image’ on the front page that surrounds the search box. The major difference in the user interface is the addition of guided searches in the left sidebar, though Microsoft says that the real changes are under the hood. The company argues that it can bring a new approach to Internet search by providing a richer, easier, and more organized search experience. This, for example, means that Bing will integrate data from consumer reviews when a search brings up a restaurant.
According to Microsoft, a chink in Google’s armor is the fact close to 30% of searches are abandoned. Whether that, and Bing’s other features, will be enough to cut into Google’s massive search share remains to be seen.
