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The Podium

Tuesday, November 27

The Smartphone Data Boom

By Brad

A new report from Ericsson finds that smartphone data traffic continues to increase at a rapid rate:

The latest Ericsson Mobility Report, formerly known as the Ericsson Traffic and Market Report, reveals that approximately 40 percent of all phones sold in Q3 were smartphones. Data traffic doubled between Q3 2011 and Q3 2012, and is expected to grow at a compound annual growth rate (CAGR) of around 50 percent between 2012 and 2018, driven mainly by video.

Ericsson’s research shows that online video is the biggest contributor to mobile traffic volumes, constituting 25 percent of total smartphone traffic and 40 percent of total tablet traffic. This puts new requirements on networks to cater for quality anywhere and anytime.

With streaming video showing no signs of slowing down, Ericsson’s call for networks to “cater for quality anywhere and anytime” highlights the critical importance of allocating more spectrum for mobile broadband.

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