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A curious side note to yesterday’s Super Bowl extravaganza (congratulations New Orleans!) was the fact that for the first time in 20 years, Pepsi didn’t advertise during the game. As GigaOm reports:
In December, the company said that it had decided to forgo the advertising frenzy that is the Super Bowl for the first time in over two decades (although Doritos, which is owned by Pepsi, will air several ads during the game). Instead, Pepsi said it would spend $20 million funding community renewal events across the U.S. that would be selected through a “crowdsourcing” project similar to Dell’s Ideastorm, in which users get to vote on the various proposals submitted by other users.
Pepsi’s abandonment of the biggest advertising day of the year in favor of a major Internet push wasn’t the only surprise, though, since Google — which has long shied away from traditional TV advertising — did have an ad during the game.
