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The Podium

Thursday, March 13

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March Madness Made Easier

By admin

CBS yesterday announced that it would no longer require registration for online viewing of March Madness, the NCAA Basketball tournament.

Thank you CBS! The registration was a pain in the rear and required folks to sit in a que, while waiting to watch their favorite team (or just to see how the underdog they picked in the office pool was doing) bordered on cruelty.  CBS’s decision is another example of the increasing maturation of online video and I suspect will drive the numbers of folks watching the tournament into the stratosphere.  The good thing, as CBS notes is that increasing availability online is unlikely to cut into their broadcast numbers.  This truly is a win for the consumers, for the NCAA and for CBS.

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