Earlier this week, the Robert H. Smith School of Business at the University of Maryland released a study, “The Facebook App Economy,” which estimated the app ecosystem of the popular social networking is now directly responsible for over 182,000 jobs. And that’s just a drop in the job creation bucket. The study also estimates the entire Facebook app economy has produced over 235,000 jobs and contributed some $15 billion to the U.S. economy.
While the current app craze may not last — at least not at its current fever pitch — there’s no denying that right now the ecosystem is thriving. And producing. And it’s not just Facebook that is growing in the app environment. Amazon, Microsoft, and the Android mobile platforms each boast healthy app stores of their own, thereby creating additional jobs, encouraging investment, and adding value to the entire economy.
Then there’s Apple’s App Store, which this past July hit two impressive milestones: over 500,000 apps available, and over 15 billion — that’s right, billion — app downloads. Think that’s impressive? Think about the number of people working on mobile apps for Apple’s service right now. Then think about the fact the company’s App Store didn’t even exist four years ago.
Just five years ago, the online economy mainly brought to mind services or advertising. But the unprecedented adoption of mobile broadband has launched a new platform where everything from a 99¢ game to an entire online book store can create careers and inspire businesses.
The mobile broadband platform has the power to drive innovation and investment for decades to come. Three short years ago, the second iPhone helped ignite the mobile broadband explosion when it made “3G” a household term. Now mobile broadband is moving into the next generation.
The LTE era is right around the corner. We should all be excited for what it will bring.