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Most Recent PostsBlockbuster and TiVo, Sitting in a Tree…
In an attempt to remain competitive with NetFlix, Blockbuster Video has penned a deal with TiVo to bring streaming movie rentals to TVs. Via Ars Technica:
Blockbuster has hopped on the TiVo bandwagon to bring Blockbuster’s digital movie library directly to the popular media center. The companies announced Wednesday that Blockbuster’s OnDemand service would be integrated into TiVo Series 2, Series 3, HD, and HD XL units in order to offer content for rental and purchase. To balance out the deal, TiVo DVRs will be sold at Blockbuster stores throughout the US and on Blockbuster’s website.
Blockbuster CEO Jim Keys elaborated on the companies’ joint plans for the future. “Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well,” Keyes said in a statement. “Regardless of a film’s availability—through VOD or on DVD—we want to work with TiVo to provide their subscribers unprecedented access to movie content.”
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