Counting Streams

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Online video content has proved hard to fully track. YouTube has been especially tough to nail down, since Google traditionally keeps numbers quiet. Recently, ComScore released data stating YouTube streams total somewhere around 7 billion videos per month in the U.S. alone, or close to 225 million streams a day.

That’s a lot of video passing through the pipes. But according to TechCrunch, YouTube’s global streams are even more startling:

[T]he real number of streams/day, we’ve now confirmed with a source at Google, is above 1.2 billion/day worldwide. That matches what we’ve heard from other sources. That pretty much means everyone on the Internet, on average, is watching one YouTube video per day.

TechCrunch estimates that the total number of videos being streamed online around the world is now close to 80 billion a month. Think about that: 80 billion videos being streamed over networks each and every month. That’s 960 billion videos a year.

Those numbers aren’t going to go down; they are only going to increase. As the Federal government crafts a national broadband strategy, it is essential that they and we consider the Nets’ rapid evolution to a video platform.