The Washington Post‘s Cecilia Kang has the goods on a new report from the Interactive Advertising Bureau that measures the effect the ad-supported Internet has on the economy:
The IAB-commissioned report from Harvard Business School, which updated a similar 2009 report, found Internet-based companies in every congressional district in the United States. About 2 million people are directly employed by Internet ad-supported firms, the report said.
An additional 3.1 million jobs, including those in Internet advertising and digital advertising analysis, would not exist without the sector.
All told, the economy benefited by $530 billion last year alone, according to the report.