Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Blog posts tagged with 'Broadband Adoption'

Tuesday, July 20

Broadband Fact of the Week

By IIA

From 2001 to 2009, the percentage of Americans with home broadband service increased from 9.1 percent to 63.9 percent.

— Shapiro, Robert and Kevin Hassett. “A New Analysis of Broadband Adoption Rates by Minority Households.” Georgetown Center for Business and Public Policy. Washington D.C. June 22, 2010.

Learn more facts in our Broadband Fact Book.

Monday, July 12

Broadband Fact of the Week

By IIA

Price is the largest factor determining whether a household subscribes to broadband service.

— Shapiro, Robert and Kevin Hassett. “A New Analysis of Broadband Adoption Rates by Minority Households.” Georgetown Center for Business and Public Policy. Washington D.C. June 22, 2010.

Learn more about broadband in our Broadband Fact Book.

Wednesday, July 07

Broadband Fact of the Week

By IIA

According to the Pew Center and other sources, in 2009, 68 percent of white households had broadband service, compared to 46 percent of African-American households and 48 percent of Hispanic households.

— Shapiro, Robert and Kevin Hassett. “A New Analysis of Broadband Adoption Rates by Minority Households.” Georgetown Center for Business and Public Policy. Washington D.C. June 22, 2010.

Monday, June 07

Broadband Fact of the Week

By IIA

According to Akamai’s State of the Internet report, college towns are some of the best connected cities in the United States, with Berkeley, CA, Chapel Hill, NC, Stanford, CA, Durham, NC and Ithaca, NY leading the pack

— Akamai’s State of the Internet Report, 4th Quarter, 2009.

Read more facts about broadband.

Wednesday, May 12

Broadband on the Rise (Again)

By Brad

After relatively flat broadband growth in 2009, a new report from Leichtman Research finds that in the first quarter of 2010 demand for broadband was once again increasing. From GigaOm:

The top 19 cable broadband and telephone companies added a net total of 1.4 million broadband subscribers in the first three months of the year vs. 890,000 new subscribers in the fourth quarter of 2009.

According to the report, the top cable companies now have more than 40 million subscribers, while phone companies have over 32 million.

Wednesday, May 05

Broadband Campaign Pledge

By Brad

Via the CBC, nationwide broadband has become a campaign issue in Canada:

Liberal Leader Michael Ignatieff is promising ubiquitous high-speed broadband internet access across Canada within three years if his party is elected to government.

Ignatieff made the commitment to 100-per-cent connectivity, with speeds of at least 1.5 megabits, for all Canadian communities by 2013 in a video conference from Thunder Bay, Ont., on Tuesday. He also promised expanded cellphone coverage and said a more ambitious internet speed goal would follow by 2017.

Interesting sidenote: In 2000, Canada ranked second in people connected to broadband. Today, they’re tenth.

Monday, April 26

Broadband Fact of the Week

By IIA

80% of parents say the Internet helps children with their schoolwork.

— “September Commission Meeting” Federal Communications Commission. September 29, 2009.

More facts about broadband.

Monday, April 12

Broadband Fact of the Week

By IIA

According to one study, less than a third of people with disabilities —  24 percent — had adopted broadband by 2008.

— The Impact of Broadband on People with Disabilities. A Study Commissioned by the U.S. Chamber of Commerce. December, 2009

More facts about broadband.

Wednesday, April 07

Connecting Older America

By Brad

Talk of the digital divide usually centers around connecting America’s minority communities. But many senior citizens are also affected, and as PC World reports, a new group is hoping to change that:

Broadband offers many benefits for older U.S. residents, including telemedicine, increased contact with family and friends, and shopping without leaving the house, but they subscribe to the service at a much lower rate than other people, some advocates for the elderly said Tuesday.

In an effort to change that trend, several technology vendors and groups that work with older people on Tuesday launched Project GOAL (Get Older Adults Online), an organization that plans to serve as a clearinghouse for programs and resources. Project GOAL will work with organizations working with the aging population to stress the benefits of broadband and to connect older adults with services such as computer training, said Debra Berlyn, executive director of Project GOAL.

More information about Project GOAL can be found on their website.

Tuesday, April 06

IIA Video: Navarrow Wright

By IIA

IIA Broadband Ambassador Navarrow Wright discusses increasing broadband adoption through online entertainment offerings.

Tuesday, March 30

Closing the Digital Divide: Content is King

By Brad

Over at The Root, Cornell Belcher of Brilliant Corners Research & Strategy examines some of the roadblocks keeping communities of color offline:

It may be surprising to learn that the single biggest reason that African Americans and Latinos are not subscribing to broadband is not cost-related. Rather, our poll found that the most consistent reason given by non-broadband users is that they do not see the value in the Internet and therefore have no perceived need to go online. This challenge should be easily surmounted. Already, efforts by the president and other community leaders to extol the benefits of broadband are having a positive impact.

With respect to broadband adoption, Internet content is king. Younger minorities expressed interest in educational content, online gaming and sports information. Older citizens in communities of color value health information and the ability of broadband Internet to connect them to their families and communities. Heads of households see broadband as increasingly critical to their jobs and career opportunities.


Read Belcher’s full article at The Root.

Monday, March 29

IIA Video: Sylvia Aguilera

By IIA

Sylvia Aguilera, Executive Director of the Hispanic Technology and Telecommunications Partnership, talks about closing America’s digital divide.

Monday, March 15

IIA Video: Navarrow Wright

By IIA

IIA Broadband Ambassador Navarrow Wright speaks at the FCC’s Future of Media and Information Workshop. Wright discusses digital literacy and expanding broadband adoption via news and entertainment.

Friday, March 05

IIA in the News

By Brad

On Wednesday, the Joint Center for Political and Economic Studies held a panel discussion called “Open Internet, Innovation and Economic Development.” A a re-cap of the event is now widely available, and highlights some of IIA Co-chairman David Sutphen’s remarks:

Panelists like David Sutphen, co-chair of the Internet Innovation Alliance, asked that government focus on adoption first, especially among minorities and lower-income groups.  “The National Broadband Plan is most important,” said Sutphen. “If we could get everyone who has been worried about open Internet principles focused on the digital literacy and value proposition gap, we’d go a long way towards solving the problem.”

Read Capital Wire’s full re-cap. Video is also available of the event.

Tuesday, February 23

Surveying Broadband

By Bruce

In advance of its deadline to present a national broadband plan to Congress on March 17, the FCC conducted a consumer survey on Internet usage. The commission will be presenting the results at the Brookings Institute today, but via Multichannel News here are some highlights:

The survey, a random phone survey conducted in October and November, found that 80 million adults (and 13 million kids) do not have high-speed Internet at home.

More than one-third of the non-adopters (28 million adults) indicated that they don’t have broadband because either the price of service is too high (15%); they can’t afford a computer; installation costs are too high (10%); or they don’t want a long-term service contract (9%). According to the survey, the average monthly broadband bill is $41.

The full FCC survey results are available via the Wall Street Journal.

Monday, February 22

Broadband Fact of the Week

By IIA

In the U.S., the Information Technology and Innovation Foundation (ITIF) projects that high-speed connections to the home would increase the number of telecommuters to 19 million by 2012. That would save 1.5 billion hours of commute time—and reduce gasoline consumption by 5 percent.

John T. Chambers, “Broadband Speeds Our Economy,” Gigaom [blog], March 3, 2009.

More facts about broadband.

Friday, February 19

Broadband and Hispanics

By David

Portada points to a new report from the U.S. Department of Commerce that shows for Hispanic Americans the digital divide is still in place, despite some recent gains:

43,08% of Hispanics use a broadband (39.74%) or dial up connection (2.98%) at home, while 49.31% uses the internet either at home or anywhere. The percentage of Hispanics who do not have Internet access lies at 50.69% in comparison with a 25.68% ratio for White Non Hispanic.

Read the full report, “Digital Nation: 21st Century America’s Progress Toward Universal Broadband Internet Access.”

Wednesday, February 17

IIA Video: Deborah Tate

By IIA

Former FCC Commissioner Deborah Tate discusses broadband adoption gaps and mobilizing young people to serve as peer-group Internet ambassadors.

Monday, January 25

IIA Video: Navarrow Wright

By IIA

Navarrow Wright, President of Maximum Leverage Solutions, discusses broadband education and entrepreneurship.

Friday, January 22

IIA Video: Jimmy Lynn

By IIA

Jimmy Lynn, Managing Partner of J. Lynn Associates, discusses the spread of broadband technology based on sports and entertainment offerings.

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