Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Blog posts tagged with 'Cornell Belcher'

Tuesday, April 20

IIA Video:  Engaging the Young

By IIA

Cornell Belcher discusses organizing young demographics through the Internet.

Tuesday, March 30

Closing the Digital Divide: Content is King

By Brad

Over at The Root, Cornell Belcher of Brilliant Corners Research & Strategy examines some of the roadblocks keeping communities of color offline:

It may be surprising to learn that the single biggest reason that African Americans and Latinos are not subscribing to broadband is not cost-related. Rather, our poll found that the most consistent reason given by non-broadband users is that they do not see the value in the Internet and therefore have no perceived need to go online. This challenge should be easily surmounted. Already, efforts by the president and other community leaders to extol the benefits of broadband are having a positive impact.

With respect to broadband adoption, Internet content is king. Younger minorities expressed interest in educational content, online gaming and sports information. Older citizens in communities of color value health information and the ability of broadband Internet to connect them to their families and communities. Heads of households see broadband as increasingly critical to their jobs and career opportunities.


Read Belcher’s full article at The Root.

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