By Brad
Nielsen asked 27,000 worldwide consumers what they would be willing to pay for when it comes to online content. Not surprisingly, movies, music, and games topped the list.
For the beleaguered news industry, however, the numbers aren’t as encouraging. According to the report, 79% of respondents said they would no longer use a web site that charges them for content. Yet more evidence that ideas like paywalls to access newspaper face an uphill battle with the public.
By Brad
The New York Times points to a new study that finds a whopping 87% of people don’t want to pay for online content:
People don’t want to pay for online content, no matter where they are in the world: That’s the result of a new study conducted by the GfK Group based on interviews with 16,800 people in the U.S. and 16 European countries. Only 13 percent of all respondents around the globe said that they were willing to pay for online content, while 33 percent even said that they wanted everything for free, without ads.
News organizations and entertainment companies looking to spur revenue are facing a major uphill battle.
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