Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

The Podium

Blog posts tagged with 'Online Content'

Tuesday, February 16

What We’re Willing to Pay For Online

By Brad

Nielsen asked 27,000 worldwide consumers what they would be willing to pay for when it comes to online content. Not surprisingly, movies, music, and games topped the list.

For the beleaguered news industry, however, the numbers aren’t as encouraging. According to the report, 79% of respondents said they would no longer use a web site that charges them for content. Yet more evidence that ideas like paywalls to access newspaper face an uphill battle with the public.

Monday, December 14

Land of the Free

By Brad

The New York Times points to a new study that finds a whopping 87% of people don’t want to pay for online content:

People don’t want to pay for online content, no matter where they are in the world: That’s the result of a new study conducted by the GfK Group based on interviews with 16,800 people in the U.S. and 16 European countries. Only 13 percent of all respondents around the globe said that they were willing to pay for online content, while 33 percent even said that they wanted everything for free, without ads.

News organizations and entertainment companies looking to spur revenue are facing a major uphill battle.

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