Every year, online holiday shopping continues to make gains. And as Leena Rao of TechCrunch reports, this year analysts are expecting a good season:
After comScore predicted a very healthy holiday shopping season for online retailers yesterday, Forrester is joining in, reporting that this holiday season is expected to generate $68.4 billion in US online sales. That’s a 15% increase over 2011′s total and 3% higher than the expected overall annual online retail growth rate.
Forrester’s report also predicts holiday shoppers will spend over $400 online this year on average, an increase of 12% over last year.
Now that the holidays are behind us, retail numbers are starting to come in. As it turns out, one of the big winners this holiday season was online retailers. Reports TechCrunch:
For the full holiday online shopping season, $29.1 billion was spent online, showing 4 percent increase versus the same period last year, according to comScore. It looks like consumers spent just over $2 billion online over the past week, as $27 billion was spent online as of last week for the shopping season from November 1 through Christmas Eve. The day consumers spent the most online happened to be on Tuesday, December 15, a.k.a, “Green Tuesday,” with consumers spending a total of $913 million in one day.
When it comes to online commerce, speed is essential. In fact, according to a new study from Forrester Research, just a three second lag in loading a website is long enough for 40% of visitors to move on to other sites. Reports the Chicago Tribune:
The study, based on a survey of 1,048 online shoppers conducted in July, is aimed at measuring how customers’ online shopping expectations have changed in the past three years. The conclusion: Shoppers are more satisfied with their online shopping experience than in 2006, when a similar study was conducted. But they are also less forgiving of delays.