For methodology, and to see our reports from 2010 and 2011, visit here.
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Blog posts tagged with 'Savings'
Friday, November 16
For methodology, and to see our reports from 2010 and 2011, visit here.
Friday, September 21
Yesterday, I had the pleasure of moderating a legislative forum held by Congressman Hank Johnson (D-GA) entitled “Beyond the Digital Divide: Capitalizing on the Technology Economy.”
Participants in the discussion included noted DJ and technologist Hank Schocklee; n4md founder James Harris; Kimberly Stewart, Chief Curator of the Be Blogalicious community and conferences; Howard Law School professor Lateef Mtima; Where Are the Blacks in Technology blog founder Kai Dupe; and Google executive Malik Ducard.
It was a lively discussion, with an emphasis on education and entrepreneurship — and how broadband access is helping to revolutionize both. On the education front, there was a focus on mobile apps, and how encouraging children at a young age to learn programming, math and app development helps them become entrepreneurs and prepare for the workforce of tomorrow. As for entrepreneurship, while everyone agreed broadband — whether it’s wired or wireless — is vital for small companies to compete in today’s technology economy, there was concern that the cost of access can act as an impediment to would-be startups.
This reminded me of something that may be overlooked by entrepreneurs as they take the plunge and embrace the power of broadband in their business — namely, the amount they can save in the long run by being connected. In fact, our recent “Start-Up Savings” report found that the average entrepreneur can save more than $16,000 in startup costs alone by utilizing a high-speed Internet connection.
Obviously, that’s a good chunk of savings for a business just getting off the ground. And as I told attendees of the forum, it shows that when it comes to competing in today’s economy — especially when investment capital continues to be tight — the benefits of being connected far outweigh the costs of connecting.
Wednesday, October 12
To coincide with this week’s CTIA Enterprise and Applications Convention in San Diego, we updated our “Top 10 Ways Being Online Saves You Money” study. Sources and methodology are available here. You can also compare this year’s study to last year’s.
Friday, July 22
Earlier this week, FOX affiliate KTVI in St. Louis broadcast a segment on saving money via the Internet based on our own Top 10 Ways Being Online Saves You Money. Here’s video of the segment:
Friday, December 03
Our Top 10 Savings From Broadband report continues to make the rounds. Here’s a segment from MSNBC:
Wednesday, November 10
Just the access to blogs like yours to find the best grocery deals has cut our food/grocery budget in half. We save a ton by keeping up with family and friends through e-mail, skype, and facebook rather than through post mail and long distance telephone calls. Access to research materials and online banking save me countless hours that I can put into other money saving ventures. I don’t think it’s $8,000 a year, but broadband internet access is definitely a good value for our household.
Planning my shopping trip with research online is a gas saver. No more running around town searching for the best deals.
Monday, November 08
“Beyond the dollars that can be saved with an Internet connection, being online brings unquantifiable advantages like access to education, job opportunities, social networking and on-demand information. Congress and the FCC should focus their efforts on policies that encourage investment in more robust networks and policies that expand digital literacy to those offline, rather than aggressive regulatory detours that discourage investment.” — IIA Co-Chair Bruce Mehlman
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Source: Search based study on apartments in New York, Chicago, Los Angeles, Dallas and Jacksonville
Methodology: Sampled 50 online postings in the above markets to determine average cost savings relative to local apartment rent. Applied 7.67% savings factor to the average annual expenditure on shelter ($12,697) based on the Department of Labor annual study on consumer expenditures.
Site examples: www.padmapper.com, www.apartments.com, www.craigslist.org
Source: Cost analysis based on average new car purchase price in 2010
Methodology: Applied 1.5% savings factor from JMR study to the average 2010 vehicle purchase cost net outlay ($29,217) based on a report by the Detroit Free Press. usatoday.com/money/autos/2010-07-12-carprices12_ST_N.htm
Source: Amadeus Case Study amadeus.com/us/documents/aco/us/BearingPoint.pdf
Methodology: Applied 20% savings factor from Amadeus study to the average amount spent on travel ($7,658) based on the Department of Labor annual study on consumer expenditures.
Source: Search based study on basic basket of groceries based on top selling categories (Carbonated beverages, Milk, Fresh bread, Beer, Salty snacks, Natural cheese, Frozen dinners/entrees, Cold cereal, Wine, Cigarettes)
Methodology: Created a standard basket of monthly groceries to establish a baseline retail cost. Conducted a series of online searches against the baseline to identify cost savings exclusive to the internet. Potential savings based on cost reductions at the aggregate basket level. Applied 25.7% savings factor to the average annual expenditure on food at home ($3,753) based on the Department of Labor annual study on consumer expenditures.
Site example: www.couponmom.com, www.peapod.com
Source: Search based study on common over the counter medicines (Pain Relievers, Antacids, Cold Remedies, Allergy Relief, Natural Remedies)
Methodology: Created a standard basket of the best selling non prescription drugs to establish a baseline retail cost. Conducted a series of online searches against the baseline to identify cost savings exclusive to the internet. Potential savings based on cost reductions at the aggregate basket level. Applied 24.2% savings factor to the average annual expenditure on non prescription drugs, which was derived as 10% of the average annual expenditure on healthcare ($3,126) from the Department of Labor annual study on consumer expenditures.
Site example: www.drugstore.com, www.amazon.com
Source: Search based study on lowest gasoline prices in New York, Chicago, Los Angeles, Dallas and Jacksonville
Methodology: Researched average gas prices within a 10-mile radius of three zip codes for each of the above cities, and found the lowest advertised prices in each, for a savings of 4.76% off of average gasoline expenditure ($1,986) based on the Department of Labor annual study on consumer expenditures.
Site example: www.gasbuddy.com
Source: Search based study on restaurant dining, sporting/concert tickets and leisure activities in New York, Chicago, Los Angeles, Dallas and Jacksonville
Methodology: Applied savings factor of 57.6% on dining outside of the home ($2,619) based on the Department of Labor annual study on consumer expenditures. Applied savings factor of 46% on entertainment such as concerts, events and leisure activities to the entertainment budget ($2,693) based on the Department of Labor annual study on consumer expenditures.
Site example: www.groupon.com, www.livingsocial.com, www.bargainseatsonline.com
Source: Search based study on basic clothing combinations for men and women
Methodology: Created a set of standard baskets of apparel for a man (khakis/jeans and shirts) and a woman (skirts/jeans and tops) to establish a baseline retail cost in each of five price categories. Conducted a series of online searches against the baseline to identify cost savings exclusive to the internet. Applied 37.12% savings factor to the average annual expenditure on apparel ($1,725) based on the Department of Labor annual study on consumer expenditures.
Site example: www.overstock.com, www.ideeli.com
Source: Search based study reviewing major newspapers in New York, Chicago, Los Angeles, Dallas and Jacksonville
Methodology: Calculated the standard annual rate for a daily delivery (including Sunday) subscription for the top three papers in each of the above cities. Potential savings factor based on average annual daily subscription rates.
Site example: www.nytimes.com, www.chicagotribune.com, www.dallasnews.com
Source: Cost analysis based on average consumer’s postage for six bills per month, plus one pay-by-phone charge.
Methodology: Created a to a standard multiple of monthly bills that are traditionally paid via postage (Rent/Mortgage, Gas, Electric, Water, Cable/Phone/Internet, Mobile). Applied average cost per US postal stamp ($0.44) for each monthly bill, plus the savings of one average pay-by-phone charge ($15).
Site examples: www.mycheckfree.com, www.chase.com, www.bankofamerica.com
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