The Podium
Blog posts tagged with 'Traffic'
Wednesday, February 06
By Brad
Speaking of mobile traffic, Scott Moritz of Bloomberg reports once wireless provider saw a big — and I mean big — jump in traffic during last Sunday’s Super Bowl:
From 8 p.m. to 9 p.m. New York time, a span covering the halftime show and the power disruption during the Feb. 3 game, customers used 78 gigabytes of data inside the New Orleans Superdome, AT&T said yesterday. That was almost double the peak volume of last year’s Super Bowl and the most ever for an in- stadium championship game.
All told, AT&T says mobile traffic was up 80% over last year’s game. That’s a lot of tweets, texts, and whatnot.
By Brad
Cisco has released the latest update of its Global Mobile Data Traffic Forecast and it contains some rather startling numbers. For example:
• Mobile traffic globally was up a staggering 70% last year, hitting 885 petabytes a month.
• Mobile video traffic was up 51% over 2011.
• 4G connections generated 19 times more traffic than 3G connections.
As for where things are headed, Cisco projects that by 2017 there’s going to be a lot of data flying through the air:
• Global mobile data traffic will be over 10 exabytes each month.
• There will be more mobile-connected devices than people on the planet.
• A full two-thirds of mobile traffic globally will be video.
The full report is available at Cisco, and is definitely worth checking out.
Friday, February 01
By Brad
This Sunday is the Super Bowl, and over at CNBC Julia Boorstin previews what the big game will mean for Twitter:
Twitter is expecting thousands of tweets-per-second, making it one of its biggest events ever. Tweets have become such a powerful tool for advertisers that Nielsen, which last year announced a partnership with Twitter, is releasing a new metric to show the value of the “second screen.”
Here’s an amazing statistic: a Nielsen study revealed that a third of people using Twitter are tweeting about content they’re watching. And Twitter found that 65 percent of people are accessing Twitter via mobile devices while watching television.
Interestingly, Boorstin reports half of the commercials airing during the game will feature Twitter hashtags. Two years ago, only one ad employed a hashtag.
Friday, June 29
By Brad
The big news yesterday was the Supreme Court’s ruling on “Obamacare.” And as Brendan Sasso of The Hill reports, anticipation for the ruling drove a lot of people online:
Traffic to the Supreme Court’s website has more than tripled in the last week as people anxiously await a historic ruling on President Obama’s healthcare law.
The number of visitors to the court’s website, supremecourt.gov, has jumped 270 percent in just seven days, according to Web information company Alexa.
Another site that received a ton of traffic was SCOTUSblog, which, Sasso notes, was forced to spend $25,000 just to keep up with the traffic yesterday.
Thursday, June 30
By Brad
Over at Maximum Entropy, Bret Swanson (who is also an IIA Broadband Ambassador) digs through the 390 pages that make up the OECD’s annual Communications Outlook report. Noting that “in recent times the report has also served as a chance for some to misrepresent the relative health of international broadband markets,” Swanson writes:
The common refrain the past several years was that the U.S. had fallen way behind many European and Asian nations in broadband. The mantra that the U.S. is “15th in the world in broadband” — or 16th, 21st, 24th, take your pick — became a sort of common lament. Except it wasn’t true.
Swanson goes on to write that recent numbers from Cisco’s Visual Networking Index report reveal America leads the world when it comes to the amount of IP traffic generated and consume “both in per user and per capita terms.” That means, according the Swanson, that:
[I]t’s not possible for the U.S. to both lead the world by a large margin in Internet usage and lag so far behind in broadband. We think these traffic per user and per capita figures show that our residential, mobile, and business broadband networks are among the world’s most advanced and ubiquitous.
Swanson’s full post is worth checking out. The Communications Outlook report is available on the OECD’s website.
Wednesday, June 22
By Brad
Via Amir Efrati of the Wall Street Journal, new numbers from comScore show that Google’s array of sites had — get ready for it — over one billion unique vistors last month. That’s the first time the billion benchmark has been hit by a company.
Monday, June 21
By Brad
The first week of the World Cup toppled the election of President Obama as the most popular web event ever, creating problems for Twitter (which saw the number of tweets leap from 750/second to nearly 3,000/second during one match alone), and helping the official FIFA website to reach traffic on par with Facebook.
In other words, wow.
Thursday, March 25
By Brad
Yesterday, Ericsson announced that worldwide mobile data passed voice data for the first time. Today, CNN Money reports, mobile advertising network AdMob offers some insight as to just how much mobile Internet traffic is up:
• Smartphones (like the iPhone): Up 193% year over year in absolute terms as their share of AdMob’s traffic in an expanding market grew from 35% to 48%
•Feature phones (like most Samsung, Nokia and LG phones): Up 31% in absolute terms as the mobile Internet space expanded. But their share of AdMob’s traffic fell from 58% to 35%
• Mobile Internet devices (chiefly the iPod touch, but also connected game systems like the Sony PSP and Nintendo DSi): Up 403% in absolute terms as their traffic share grew from about 7% to 17%.
Wednesday, October 21
By Brad
Via Current comes the bizarre story of a news report about a fictional lesbian commune in rural Sweden, the legion of Chinese men who went online to investigate, and the Swedish ISPs who watched their service crash as a result.
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