Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.


IIA Broadband Fact Book

Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

Research Area Broadband Traffic

The U.S. Internet of 2015 will be at least 50 times larger than it was in 2006.

Internet growth at these levels will require a dramatic expansion of bandwidth, storage, and traffic management capabilities in core, edge, metro, and access networks.

Nemertes Research study estimates that these changes will entail a total new investment of some $137 billion in the worldwide Internet infrastructure by 2010.

An exabyte is 10 to the 18th, immensity measured in LOCs. By 2015, U.S. IP traffic could reach an annual total of one zettabyte (1021 bytes), or one million million billion bytes.

We began using the term “exaflood” in 2001 to convey the vast gulf between the total traffic on the nation’s local area networks, then 15 exabytes a month, and the thousandfold smaller flows across the Internet.

We estimate that in the U.S. by 2015: movie downloads and P2P file sharing could be 100 exabytes; video calling and virtual windows could generate 400 exabytes; “cloud” computing and remote backup could total 50 exabytes; Internet video, gaming, and virtual worlds could produce 200 exabytes; non-Internet “IPTV” could reach 100 exabytes, and possibly much more; business IP traffic will generate some 100 exabytes; other applications (phone, Web, e-mail, photos, music) could be 50 exabytes.

Tags: broadband traffic, exaflood, video, applications, pc

Swanson, Bret and George Gilder. Estimating the Exaflood. (Seattle, WA: Discovery Institute). January, 2008.

The U.S. government administers two funds dedicated specifically to broadband deployment through the USDA.

The USDA estimates it has provided $6 billion since 2001 for telecommunications infrastructure, especially broadband deployment, in rural areas.

Tags: broadband traffic, government, broadband deployment, infrastructure

Swanson, Bret. The Coming ‘Exaflood’. Wall Street Journal, January 20, 2007

The Universal Service Fund’s (USF) Schools and Libraries Program and Rural Health Care Program together provided $1.8 billion to states for broadband development in 2007.

with a focus on connecting rural education and health facilities to telecommunications services, including broadband access (Universal Service Administrative Company, 2008).

Tags: broadband traffic, broadband access, education

Swanson, Bret. The Coming ‘Exaflood’. Wall Street Journal, January 20, 2007

Each year, original content on the world’s radio, cable and broadcast television channels adds up to about 75 petabytes of data (10^15); according to current estimates, YouTube streams that much data in three months.

A shift to high-definition YouTube clips by users would result in enough data to double the traffic of all of cyberspace. Upgrades to high-definition across the web will increase that number to approximately 10 times the Internet’s current yearly traffic.


Swanson, Bret. The Coming ‘Exaflood’. Wall Street Journal, January 20, 2007

In 2000, the U.S. had fewer than five million consumer “broadband” links averaging 500 kilobits per second.

In 2008, we have almost 50 million broadband links, averaging three megabits per second.

Tags: broadband traffic, exaflood, wall street journal

Swanson, Bret. The Coming ‘Exaflood’. Wall Street Journal, January 20, 2007
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