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Because every American
should have access
to broadband Internet.
Internet
Innovation
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The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
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Broadband Fact Book
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
Research Area Broadband Adoption
In terms of Internet non-users, 53 percent of Whites and 35 percent of Hispanics believe they do not need the Internet—implying that a higher percent of Hispanics understand the value of the Internet.
Nearly half (47 percent) of Internet non-users believe that they do not need the Internet or are not interested in it.
Around 24.4 percent of Internet non-users with incomes less than $25,000 cite a lack of a computer as a reason for non-adoption.
Studies show that 26 percent of non-adopters overall avoid home broadband Internet service because it is too expensive.
About 38 percent of non-adopters of home broadband Internet stated they do not need or are not interested in the service.
Urban broadband adoption rates continue lead at 65.9 percent compared to rural adoption rates of 51 percent.
People aged 16 to 44 adopt broadband at a rate of 71.2 percent whereas people aged 65 years and older only adopt at a rate of 39.9 percent.
Households headed by someone with a disability are almost half as likely to adopt broadband Internet as households headed by someone with no disability.
In 2009, Hispanic and Black households accounted for low adoption rates of 48 percent and 49 percent, respectively.
Non-Hispanic Asian households have the highest adoption rates of broadband Internet in 2009—77 percent—and White households follow with 68 percent.
