Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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IIA Broadband Fact Book

Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

Research Area Broadband Traffic

183 Million Viewers Watched an Average of 186 Videos Each During May 2010.

Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May 2010. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer).

Tags: video, google, youtube, traffic, yahoo, online, vevo

“comScore Releases May 2010 U.S. Online Video Rankings.” comScore Press Release. June 24, 2010.

YouTube Accounted for 43.1 Percent of All Videos Viewed Online in May 2010

YouTube.com achieved record levels of viewing activity in May 2010 with an all-time high of 14.6 billion videos viewed, representing 43.1 percent of all videos viewed online.  Hulu ranked second with 1.2 billion videos, Microsoft Sites ranked third with 642 million, followed by Vevo with 430 million and Viacom Digital with 347 million.

Tags: video, google, youtube, traffic, hulu, online, microsoft sites, vevo, viacom digital

“comScore Releases May 2010 U.S. Online Video Rankings.” comScore Press Release. June 24, 2010.

Lower income broadband users more likely than middle-to-upper income Americans to say they do not know their home connection speed.

Lower income broadband users (those living in households with annual incomes under $30,000 per year) are more likely than middle-to-upper income Americans (those in households with annual income over $75,000) to say they do not know their home connection speed – by an 83% to 77% margin.

Tags: speed, income, connection, download

Horrigan, John, and Ellen Satterwhite. “Americans' Perspectives on Online Connection Speeds for Home and Mobile Devices.” Federal Communications Commission. June 2010.

“71% of broadband users believe that their connection speed at home is as fast as the provider promises at least most of the time.”

“71% of broadband users believe that their connection speed at home is as fast as the provider promises at least most of the time.”

Tags: speed, connection, internet service provider

Horrigan, John, and Ellen Satterwhite. “Americans' Perspectives on Online Connection Speeds for Home and Mobile Devices.” Federal Communications Commission. June 2010.

Americans spend about 2.7 hours on the mobile Internet per day.

According to Ruder Finn, Americans spend about 2.7 hours on the mobile Internet per day.

Tags: mobile, traffic, usage, consumption, ruder finn, hours

Karl Greenberg, “Firm: People Use Mobile Web Nearly 3 Hours/Day.” MediaPost, February 15, 2010.

From 2008 to 2009 mobile-broadband data traffic grew by a whopping 158%

According to Bernstein Research, from 2008 to 2009 mobile-broadband data traffic grew by a whopping 158%.

Tags: exaflood, growth, spectrum, traffic, consumption, bernstein research, capacity mobile

“Will the rapid growth in data traffic overwhelm wireless networks?” The Economist, Februry 11, 2010.

189m mobile-broadband connections generating on average 175 megabytes of traffic per month

At the end of 2008 there were 189m mobile-broadband connections, generating on average 175 megabytes of traffic per month, according to Bernstein Research.

Tags: exaflood, spectrum, mobile, traffic, consumption, capacity, connection

“Will the rapid growth in data traffic overwhelm wireless networks?” The Economist, Februry 11, 2010.

In 2008…Americans consumed over 3,600 exabytes of information, or an average of 34 gigabytes per person per day

In 2008, according to a new UC-San Diego study, Americans consumed over 3,600 exabytes of information, or an average of 34 gigabytes per person per day.

Tags: exaflood, traffic, consumption, capacity, exabytes

Bret Swanson, “How to Manage Internet Abundance.” Circle ID, February 11, 2010.

According to ComScore, Google handles 80 percent of European Web searches, compared with 65 percent in the United States.

Tags: google, united states, european web

Eric Pfanner, “Europe Looms as Major Battleground for Google.” New York Times, February 1, 2010.

Somewhere between 25% and 40% of Web traffic is video.

Tags: web traffic

Timothy Lutts, “What's the Deal with Net Neutrality?” Cabot Wealth Advisory, February 2, 2010.
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