Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
“…the percentage of Internet traffic that traverses private peering points is increasing, which has a dramatic impact on how Internet traffic is measured.” (p. 32)
“Cogent states that 95% of its Internet traffic goes across private peering connections.” (p. 32)
“…even if 100% of the NBC viewers were able to run their Silverlight viewers at the highest resolution, the total load would have been 198 terabytes per day, which equates to 18% of a YouTube July 2008 day.” (p. 31)
“…the daily load of Beijing Olympic video on the Internet is only 5.6% of a typical YouTube day. From another perspective, NBC delivered 30.0 million streams, or 1.8 million streams/day on average. In July 2008, YouTube streamed 5.0 billion videos, or 166.7 million streams/day.” (p. 30)
“…a typical July 2008 YouTube day drives 1101.7 terabytes of traffic compared with only 128 terabytes per day of online Olympics traffic, despite YouTube running at a lower bit rate. In other words, the online Olympics drove 12% as much traffic as YouTube on a daily basis.”
“In July 2008, YouTube experienced 91 million viewers watching 5 billion videos with an average duration of 2.9 minutes. This equates to 241.7 million hours per month or 7.8 million hours per day.” (p. 30)
Over the course of the 17-day event, NBC had 3 million broadband based viewers consuming 4 million hours of online streaming.
An additional 4 million broadband-based viewers watched on-demand events, equating to 3.5 million hours of video. Therefore, the total count was 7 million broadband-based viewers and 7.5 million hours of online video. There were 30 megabyte streams so the average length of any one video was 15 minutes. Over the course of the event, NBC streamed an average of 0.44 million hours of video over the Internet per day. (p. 29)
4 million households downloading two high-definition movies per month drives the same Internet demand as 50 million households watching 50 YouTube videos per month. (p. 29)
New applications will drive increased demand, and restrictions in capacity will limit the success of these new applications. (p. 29)
Tiscali, another U.K. ISP, says iPlayer traffic is accounting for ever-increasing demand on its network: 10% of all traffic in March 2008 was from iPlayer. Considering this was only three months post iPlayer introduction, this is phenomenal growth. (p. 28)