Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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IIA Broadband Fact Book

Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

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Americans pay an average of $41 a month for broadband

According to an FCC report, Americans pay an average of $41 a month for broadband.

Tags: fcc, cost, adoption, price, pricing

Michael B. Farrell, “FCC: Lower the price, and millions more will have broadband.” Christian Science Monitor, February 23, 2010.

Dollars spent online in 2009 sank 2 percent

According to comScore, dollars spent online in 2009 sank 2 percent, after growing 7 percent in 2008 and around 20 percent in the several years prior.

Tags: e-commerce, online shopping, comscore, shopping

Claire Cain Miller, “More Shoppers Go Online, Hungry for Deals.” New York Times, February 15, 2010.

Online shopping still accounts for only 8 percent of retail sales.

According to comScore, online shopping still accounts for only 8 percent of retail sales.

Tags: e-commerce, online shopping, comscore, shopping

Claire Cain Miller, “More Shoppers Go Online, Hungry for Deals.” New York Times, February 15, 2010.

60% of mobile Web users are 1.3 times more likely to go online to do business

According to Ruder Finn, 60% of mobile Web users are 1.3 times more likely to go online to do business compared to traditional users.

Tags: mobile, business, usage, ruder finn

Karl Greenberg, “Firm: People Use Mobile Web Nearly 3 Hours/Day.” MediaPost, February 15, 2010.

Ninety-one percent of mobile phone users go online to socialize

According to Ruder Finn, ninety-one percent of mobile phone users go online to socialize versus 79% of desktop computer users.

Tags: facebook, mobile, usage, desktop, ruder finn, socialize

Karl Greenberg, “Firm: People Use Mobile Web Nearly 3 Hours/Day.” MediaPost, February 15, 2010.

In 200 counties (representing 1% of U.S. households), no more than 20% met that definition of high speed

According to the FCC, in 200 counties (representing 1% of U.S. households), no more than 20% met that definition of high speed, while in about half as many counties (104) with eight times the population (8% of the households), 80% had at least those speeds.

Tags: speed, fcc, high-speed, us household

John Eggerton, “FCC Reports Backs Claims Of Digital Divide.” Multichannel News, February 12, 2010.

Cable-modem service connections were up by 14% in 2008

Cable-modem service connections were up by 14% in 2008 to 41 million, according to the FCC.

Tags: fcc, connections, cable-modem

John Eggerton, “FCC Reports Backs Claims Of Digital Divide.” Multichannel News, February 12, 2010.

8 percent of the American population is “digitally hopeful.”

According to the FCC, about 8 percent of the American population is “digitally hopeful.”

Tags: fcc, adoption, universal broadband

Amy Schatz, “Nearly 20% of U.S. is “Digitally Uncomfortable” or “Digitally Distant,” FCC Says.” Wall Street Journal, February 23, 2010.

3.08% of Hispanics use a broadband (39.74%) or dial up connection (2.98%) at home

According to a U.S. Department of Commerce report, 43,08% of Hispanics use a broadband (39.74%) or dial up connection (2.98%) at home, while 49.31% uses the internet either at home or anywhere.

Tags: adoption, dial-up, hispanic, u.s. department of commerce, latino

Research: Hispanics Still Lag in Internet Access.” Portada, February 18, 2010.

A number of recent surveys have found that well over 80 percent of people with disabilities who are online use the Internet to send and receive emails.

Tags: email, value, disabilities, online activities

The Impact of Broadband on People With Disabilities. A Study Commissioned by the U.S. Chamber of Commerce. December 2009
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