Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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IIA Broadband Fact Book

Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

Research Area Wireless

More American adults own smartphones than own feature cell phones—that is, the phones that can be used as a phone and for texting, but do not have a smartphone operating system such as Apple’s iOS or Google’s Android.

Some 34% of adults have a feature phone; 5% of adults say they do not know if they have a smartphone or not; and 15% of American adults have no cell phone at all.

Tags: economy, jobs, wireless, mobile, smartphone, shopping, feature cell phone

“Two-thirds of young adults and those with higher income are smartphone owners,” Pew Internet & American Life Project. 11 September 2012.

On the eve of Apple’s unveiling of the iPhone 5, 45% of American adults owned smartphones.

Tags: economy, jobs, wireless, mobile, smartphone, shopping

“Two-thirds of young adults and those with higher income are smartphone owners,” Pew Internet & American Life Project. 11 September 2012.

68% of those living in households earning $75,000 own smartphones.

Tags: economy, jobs, wireless, adoption, smartphones, mobile, income, shopping, affordabillity

“Two-thirds of young adults and those with higher income are smartphone owners,” Pew Internet & American Life Project. 11 September 2012.

66% of those ages 18-29 own smartphones.

Tags: economy, jobs, wireless, adoption, mobile, smartphone, shopping, age

“Two-thirds of young adults and those with higher income are smartphone owners,” Pew Internet & American Life Project. 11 September 2012.

Although cellular telephony was first introduced in 1983, only 41 percent of elderly households possessed wireless subscription service in 2003.

But by 2010, wireless adoption among the elderly has grown to nearly 80 percent.

Tags: rural, broadband adoption, digital divide, wireless, growth, mobile, elderly

“The Wireless Revolution: Are The Elderly Keeping Up?” Macher and Mayo. May 29, 2012

The wireless revolution has transformed the way Americans communicate with each other.

Over 30 percent of all U.S. households have eliminated their land line service and the percentage of these households that rely exclusively on landline telecommunications has fallen dramatically: from 58 percent in 2003 to only 19 by 2010.

Tags: rural, broadband adoption, digital divide, wireless, growth, mobile, elderly

The Wireless Revolution: Are The Elderly Keeping Up?” Macher and Mayo. May 29, 2012

Privacy continues to be a concern with the vast majority (70% in 2011 and 73% in 2012) expressing concern over personal data collection

— 55 percent wary of sharing information about their location via smartphone apps.

Tags: wireless, adoption, iphone, growth, mobile, privacy, united states, smartphone, apps, android

“State of the Appnation – A Year of Change and Growth in U.S. Smartphones.” Nielsen. May 16, 2012

The Top Five Apps continue to be Facebook, YouTube, Android Market, Google Search, and Gmail. And smartphone owners spend just about the same amount of time on apps each day

— 37 minutes a day in 2011 compared to 39 minutes today.

Tags: wireless, adoption, iphone, growth, mobile, united states, smartphone, usage, apps, android

“State of the Appnation – A Year of Change and Growth in U.S. Smartphones.” Nielsen. May 16, 2012

Not only is the 2012 smartphone owner downloading more apps, they are increasingly spending more time using them vs. using the mobile web

— about 10 percent more than last year.

Tags: wireless, adoption, iphone, growth, mobile, united states, smartphone, usage, apps, android

“State of the Appnation – A Year of Change and Growth in U.S. Smartphones.” Nielsen. May 16, 2012

In just a year, the average number of apps per smartphone has jumped 28 percent, from 32 apps to 41.

Tags: wireless, adoption, iphone, growth, mobile, united states, smartphone, apps, android, ios

“State of the Appnation – A Year of Change and Growth in U.S. Smartphones.” Nielsen. May 16, 2012
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