Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

Facts tagged with Broadband Adoption

More than half of cell phone internet users go online daily form their mobile devices

Among mobile internet users, frequency of use is highest among the affluent and well educated, as well as Latinos.  Among those who go online using a handheld device 55% of English-speaking Hispanics, 52% of college graduates and 56% of those with a household income of $75,000 or more per year use their cell phone to go online several times a day.  Young adults are also intense mobile internet users—52% of those ages 18-29 who go online using a cell phone do so several times a day, in additional 17% do so about once a day—although 43% of mobile web users ages 30-49 go online multiple times a day.

Research Area: Broadband Adoption

Tags: broadband adoption, applications, data, latinos, online, cell phone, young adults

Pew Research Center’s Internet & American Life Project. “Mobile Access 2020,” Washington D.C. July 2, 2010

Asked to name their single top use for the Internet outside of work, 13% of Western European respondents to a GFK poll cited e-commerce, such as shopping on Amazon.com or eBay, compared with 12% of Americans. In the U.K., 26% of respondents named this as their top use for the Web.

Research Area: Other

Tags: broadband adoption, broadband access, other, international broadband, e-commerce, online shopping, europe

Adam Cohen, “Online, Offline, No Line,” Wall Street Journal. December 11, 2009.

According to a new poll conducted by GFK, in Italy, only 39% of respondents said they have access to the Internet for private purposes. That puts Italy in the same league as Romania (36%) and Bulgaria (37%), two formerly communist countries that rank as the EU’s poorest member states.

Research Area: Broadband Adoption

Tags: broadband adoption, broadband access, international broadband, europe, bulgaria, romania, italy

Adam Cohen, “Online, Offline, No Line,” Wall Street Journal. December 11, 2009.

Asked whether all Internet content should be free, 42% of European respondents to a GFK poll said “yes,” compared with 21% in the U.S. Also, more Americans (57%) than Europeans (40%) said Internet content should be free with the understanding that advertisements and other marketing tools might be included.

Research Area: Broadband Adoption

Tags: broadband adoption, broadband access, international broadband, cost, europe, price, barriers to adoption

Adam Cohen, “Online, Offline, No Line,” Wall Street Journal. December 11, 2009.

According to a new poll conducted by GFK, there are two countries in Europe that stand out for having particularly high Web access: the Netherlands (91%) and Sweden (86%).

Research Area: Broadband Adoption

Tags: broadband adoption, broadband access, international broadband, europe, sweden, netherlands

Adam Cohen, “Online, Offline, No Line,” Wall Street Journal. December 11, 2009.

According to a new poll conducted by GFK, across Western Europe, 61% of people say they have access to the Web, either from home, work, an Internet cafe or a mobile device. In the U.S., 75% of respondents said they had similar access. Europe as a whole, including five Central and Eastern European states, lags even farther behind, with only 59% of those surveyed saying they have personal access to the Internet.

Research Area: Broadband Adoption

Tags: broadband adoption, broadband access, international broadband, europe

Adam Cohen, “Online, Offline, No Line,” Wall Street Journal. December 11, 2009.

According to Brian David, director-adoption and usage for the FCC’s Omnibus Broadband Initiative, the broadband plan may end up establishing goals for broadband adoption rates in the U.S. to rise to the “high 70s” in percentage terms by 2015, with a longer-term target of 88% to 90%. By comparison, he noted that adoption rates in the U.S. of basic home telephone services never got much beyond 95%.

Research Area: Stimulus

Tags: broadband adoption, stimulus, national broadband plan, fcc, omnibus broadband initiative

John Curran, “FCC Broadband Plan Official Hints At Adoption Strategies,” TR Daily. December 8, 2009.

According to Forrester, nearly 16 million new broadband subscribers will emerge in the next five years. More than half of those will materialize in the next 24 months.

Research Area: Broadband Adoption

Tags: broadband adoption, forrester

Leslie Cauley, “FCC plans to formalize Internet rules on net neutrality draw fire,” USA TODAY. December 9, 2009.

According to Brian David, director-adoption and usage for the FCC’s Omnibus Broadband Initiative, estimates say that about 65% of homes in the U.S. subscribe to broadband services currently, while 5% do not have access to broadband services and 30% of homes have access but do not subscribe.

Research Area: Broadband Adoption

Tags: broadband adoption, stimulus, fcc, omnibus broadband initiative

John Curran, “FCC Broadband Plan Official Hints At Adoption Strategies,” TR Daily. December 8, 2009.

50-80% of homes may get speeds they need from only one provider.

Research Area: Economy

Tags: broadband adoption, economy

“September Commission Meeting” Federal Communications Commission. September 29, 2009.
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