Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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factbook

Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

Facts tagged with Broadband Penetration

In an underemployed economy, for every one percentage point increase in broadband penetration

– employment is projected to increase by 0.2 to 0.3 percent a year.

Research Area: Investment & Jobs

Tags: jobs, broadband deployment, employment, broadband penetration, unemployment

The Internet Ecosystem: Employment Impacts of National Broadband Policy, Larry F. Darby, Joseph P. Fuhr, Jr. and Stephen B. Pociask, American Consumer Institute

As a percentage of population, the U.S. currently ranks eighth in overall broadband penetration.

Research Area: Other

Tags: broadband penetration, u.s. broadband

Larry Downes, “New year, new policy push for universal broadband.” CNET News, January 21, 2010.

Another study [“The effects of broadband deployment on output and employment: A cross-sectional analysis of U.S. data”] that looks more widely at employment impacts finds that every 1% increase in broadband penetration will increase employment by 300,000 jobs.

Research Area: Economy

Tags: economy, jobs, employment, broadband penetration

Brattle.com, “The Need for Additional Spectrum for Wireless Broadband: The Economic Benefits and Costs of Reallocations, The Brattle Group, October 23, 2009

THE ECONOMIST recently noted the importance of broadband for both developing and developed economies, reporting that a 10 percentage point increase in broadband penetration would increase GDP by about 1.2% in developed economies.

Research Area: Broadband Adoption

Tags: broadband adoption, economy, adoption, gdp, broadband penetration, developing countries

Brattle.com, “The Need for Additional Spectrum for Wireless Broadband: The Economic Benefits and Costs of Reallocations, The Brattle Group, October 23, 2009

New York, the largest local market, reached 96 percent broadband penetration in Q1 2009, making it the most wired local market among the largest five.

Research Area: Broadband Adoption

Tags: broadband adoption, broadband penetration, large markets

Broadband Plays Catch-Up in Rural Areas, Outpaces Growth in Big Cities. (comScore Press Release). August 19, 2009.

The nation’s fastest growing broadband adoption markets were all smaller, ranking at or below #50 in terms of size.

Research Area: Broadband Adoption

Tags: broadband adoption, rural broadband, underserved, unserved, broadband penetration

Broadband Plays Catch-Up in Rural Areas, Outpaces Growth in Big Cities. (comScore Press Release). August 19, 2009.

The nation’s largest markets are closer to reaching broadband penetration saturation and experienced low single-digit growth.

Research Area: Broadband Adoption

Tags: broadband adoption, broadband penetration, large markets

Broadband Plays Catch-Up in Rural Areas, Outpaces Growth in Big Cities. (comScore Press Release). August 19, 2009.

According to a 2007 analysis by U.S. Department of Agriculture Economic Research Service, 63 percent of all rural households had at least one member access the Internet, compared with 73 percent of urban households.

Research Area: Broadband Adoption

Tags: broadband adoption, rural broadband, underserved, unserved, broadband penetration

Broadband Plays Catch-Up in Rural Areas, Outpaces Growth in Big Cities. (comScore Press Release). August 19, 2009.

Broadband has experienced the most significant gains in rural areas during the past two years, even though broadband penetration reamins much higher in the metropolitan and micropolitan areas.

Research Area: Broadband Adoption

Tags: broadband adoption, rural broadband, underserved, unserved, broadband penetration, micropolitan areas, metropolitan areas

Broadband Plays Catch-Up in Rural Areas, Outpaces Growth in Big Cities. (comScore Press Release). August 19, 2009.

Rural markets (defined as having a population less than 10,000) in the U.S. experienced a 16-percentage point increase in broadband penetration from Q2 2007 to Q2 2009.

Micropolitan areas (population between 10,000-50,000) grew 14 percentage points during the same period, while metropolitan areas (population 50,000+) grew 11 percentage points.

Research Area: Broadband Adoption

Tags: broadband adoption, rural broadband, underserved, unserved, broadband penetration, micropolitan areas, metropolitan areas

Broadband Plays Catch-Up in Rural Areas, Outpaces Growth in Big Cities. (comScore Press Release). August 19, 2009.
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