Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
In an underemployed economy, for every one percentage point increase in broadband penetration
– employment is projected to increase by 0.2 to 0.3 percent a year.
As a percentage of population, the U.S. currently ranks eighth in overall broadband penetration.
Another study [“The effects of broadband deployment on output and employment: A cross-sectional analysis of U.S. data”] that looks more widely at employment impacts finds that every 1% increase in broadband penetration will increase employment by 300,000 jobs.
THE ECONOMIST recently noted the importance of broadband for both developing and developed economies, reporting that a 10 percentage point increase in broadband penetration would increase GDP by about 1.2% in developed economies.
New York, the largest local market, reached 96 percent broadband penetration in Q1 2009, making it the most wired local market among the largest five.
The nation’s fastest growing broadband adoption markets were all smaller, ranking at or below #50 in terms of size.
The nation’s largest markets are closer to reaching broadband penetration saturation and experienced low single-digit growth.
According to a 2007 analysis by U.S. Department of Agriculture Economic Research Service, 63 percent of all rural households had at least one member access the Internet, compared with 73 percent of urban households.
Broadband has experienced the most significant gains in rural areas during the past two years, even though broadband penetration reamins much higher in the metropolitan and micropolitan areas.
Rural markets (defined as having a population less than 10,000) in the U.S. experienced a 16-percentage point increase in broadband penetration from Q2 2007 to Q2 2009.
Micropolitan areas (population between 10,000-50,000) grew 14 percentage points during the same period, while metropolitan areas (population 50,000+) grew 11 percentage points.