Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

Library

factbook

Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

Facts tagged with Consumers

U.S. businesses generate $411.4 billion in online sales to consumers or other businesses

– yet an estimated 1.8 million businesses remain unconnected to broadband.

Research Area: Digital Divide

Tags: broadband adoption, digital divide, economy, business, consumers, small business, sales

Connected Nation Report Details Broadband’s Impact on Economy

Alcohol and Substance Abuse a Significant Problem in Rural Areas

Of young adults ages 12 to 17, 9.8 percent in non-metropolitan areas engage in binge drinking, compared to 9.0 percent in small metropolitan areas and 8.4 percent in large metropolitan areas.

Research Area: Health Care

Tags: rural, health care, consumers

“Modernizing Rural Health Care: Coverage, Quality and Innovation”

27.3 Percent of Rural Adults Suffer from Hypertension

27.3 percent of rural adults suffer from Hypertension, compared to 22.4 percent or urban adults.

Research Area: Health Care

Tags: broadband, education, health care, telemedicine, consumers

“Modernizing Rural Health Care: Coverage, Quality and Innovation”

A Pew Research study found that there is a 30 percent gap between low-income and high-income households that use the internet to buy products—51 percent and 81 percent, respectively.

Research Area: Digital Divide

Tags: internet, consumers, shopping

“Use of the Internet in Higher-Income Households”

Higher-income households have the highest participation rate in online activities including email (93 percent), online news (80 percent), bill pay (71 percent) and online product research (88 percent).

Research Area: Digital Divide

Tags: other, internet, technology, consumers, news

“Use of the Internet in Higher-Income Households”

33% said they were somewhat satisfied with their cell service.

When asked about their satisfaction with their overall cell phone service, 33% said they were somewhat satisfied with their cell service.

Research Area: Other

Tags: consumers, service, cell

Horrigan, John, and Ellen Satterwhite. “Americans' Perspectives on Online Connection Speeds for Home and Mobile Devices.” Federal Communications Commission. June 2010.

59% said they were very satisfied with their overall cell phone service.

When asked about their satisfaction with their overall cell phone service, 59% said they were very satisfied with their overall cell phone service.

Research Area: Other

Tags: consumers, service, cell, satisfactions

Horrigan, John, and Ellen Satterwhite. “Americans' Perspectives on Online Connection Speeds for Home and Mobile Devices.” Federal Communications Commission. June 2010.

With even higher speed, broadband would provide consumers even greater benefits – at minimum an additional $6 billion per year.

Research Area: Economy

Tags: economy, speed, consumers, benefits, orszag

Mark Dutz, Jonathan Orszag, Robert Willig, “The Substantial Consumer Benefits of Broadband Connectivity for U.S. Households,” CompassLexecon and the Internet Innovation Alliance. July 2009.

Consumers are now making 10% of their retail purchases online, with the exception of groceries.

Internet-based advertising has increased four-fold since 2002 to more than $20 billion, said John Deighton, a professor of business administration at Harvard Business School.

Research Area: Economy

Tags: broadband traffic, economy, online advertising, consumers, shopping, retail, harvard

James Thibodeau, “Study: Internet economy has created 1.2M jobs,” ComputerWorld. June 10, 2009.

In 2008, a Forrester Research survey found that more than half of U.S. online consumers never heard of Internet-based health monitoring services that help manage chronic conditions, or home-based monitoring solutions for aging, ill, or disabled family members.

Research Area: Health Care

Tags: health care, telemedicine, telecommunications, consumers, telecom, telehealth, health

Doty, Carlton A., “Delivering Care Anytime, Anywhere; Telehealth Alters the Medical Ecosystem.” Forrester Research for the California Healthcare Foundation. November, 2008.
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