The main reason that households without Internet access the Internet externally is due to cost, accounting for 40 percent of responses.

Nearly a third of Hispanic Internet non-users attribute their lack of use to affordability.

Studies show that 26 percent of non-adopters overall avoid home broadband Internet service because it is too expensive.

Americans pay an average of $41 a month for broadband

Asked whether all Internet content should be free, 42% of European respondents to a GFK poll said “yes,” compared with 21% in the U.S. Also, more Americans (57%) than Europeans (40%) said Internet content should be free with the understanding that advertisements and other marketing tools might be included.

Cost of a lifetime subscription to broadcast channels: assuming an initial one-time cost of $50, an annual cost of $120 (12 monthly payments of $10), a cost of funds of 10% per year, and a rate of exit from a subscription broadcast service of 5% per year, the present value of such a subscription would be on average $930.

According to a new Phoenix Center study, broadband purchases are positively related to income and education, and inversely related to service price and the age of the user.

LRG’s seventh annual survey on broadband in the US, conducted in March-April of 2009, found that just 8% rate the cost of their broadband service as poor (1-3) – while 46% rate the cost favorably (8-10).

The average consumer is paying more for broadband in August 2009—an average $39 a month—up from $34.50 in May 2008.

$1.2 billion will be given out for broadband infrastructure by the National Telecommunications and Information Administration (NTIA) in the Broadband Technology Opportunities Program (BTOP).