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Facts tagged with Cyber Monday
Experian PLC’s Hitwise says that traffic to the top 500 retail Web sites was down 9% Nov. 30 compared with last year’s Cyber Monday, as shoppers shifted their browsing to larger retailers. Traffic at the most visited site, Amazon.com Inc., increased 44%, and visits to Staples.com increased 61%.
The total number of online shoppers increased 6% on Nov. 30 from a year earlier, even as the amount that each shopper spent declined 2% to $102.19.
E-commerce sales grew 5% on Cyber Monday—the first Monday after Thanksgiving—compared with sales on Cyber Monday last year, and the day’s sales matched the single-day record for online shopping.
About 5% to 7% of U.S. shopping typically happens online, but this holiday season online may account for 10% of all holiday shopping, or about $44 billion, according to Forrester Research.
Overstock.com Inc. said that [Cyber] Monday sales were about 10% above their record-breaking Friday levels, as it offered free shipping on all purchases and a free car giveaway promotion.
ComScore reported that U.S. online shoppers spent $595 million on Black Friday, up 11% from last year.
According to a survey conducted by the National Retail Federation’s Shop.org division, 96.5 million Americans planned to shop online on Cyber Monday, mostly from home, up from 85 million last year.
By 6:30 p.m. Eastern time on so-called Cyber Monday, Web shoppers had spent, in total, 11% more than they did a year ago at that time, according to Coremetrics Inc., a Web analytics company that tracks shopper behavior on the sites of more than 500 U.S. brands.
Handbag retailer EBags Inc. said that as of 5 p.m., its Cyber Monday sales were up 55.5% over last year, thanks to a deal it posted to the site offering 20% off all purchases and free shipping for purchases over $100.
A survey the National Retail Federation’s Shop.org commissioned from market-research firm Bigresearch found that 54% of employees plan to do some holiday shopping from their work computers, particularly men (56%, compared to 51% of women) and 18- to 24-year-olds (74%).
