Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
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Experian PLC’s Hitwise says that traffic to the top 500 retail Web sites was down 9% Nov. 30 compared with last year’s Cyber Monday, as shoppers shifted their browsing to larger retailers. Traffic at the most visited site, Amazon.com Inc., increased 44%, and visits to Staples.com increased 61%.
The total number of online shoppers increased 6% on Nov. 30 from a year earlier, even as the amount that each shopper spent declined 2% to $102.19.
E-commerce sales grew 5% on Cyber Monday—the first Monday after Thanksgiving—compared with sales on Cyber Monday last year, and the day’s sales matched the single-day record for online shopping.
About 5% to 7% of U.S. shopping typically happens online, but this holiday season online may account for 10% of all holiday shopping, or about $44 billion, according to Forrester Research.
Overstock.com Inc. said that [Cyber] Monday sales were about 10% above their record-breaking Friday levels, as it offered free shipping on all purchases and a free car giveaway promotion.
ComScore reported that U.S. online shoppers spent $595 million on Black Friday, up 11% from last year.
According to a survey conducted by the National Retail Federation’s Shop.org division, 96.5 million Americans planned to shop online on Cyber Monday, mostly from home, up from 85 million last year.
By 6:30 p.m. Eastern time on so-called Cyber Monday, Web shoppers had spent, in total, 11% more than they did a year ago at that time, according to Coremetrics Inc., a Web analytics company that tracks shopper behavior on the sites of more than 500 U.S. brands.
Handbag retailer EBags Inc. said that as of 5 p.m., its Cyber Monday sales were up 55.5% over last year, thanks to a deal it posted to the site offering 20% off all purchases and free shipping for purchases over $100.
A survey the National Retail Federation’s Shop.org commissioned from market-research firm Bigresearch found that 54% of employees plan to do some holiday shopping from their work computers, particularly men (56%, compared to 51% of women) and 18- to 24-year-olds (74%).