The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
The leaders and supporters
of IIA
Bruce P. Mehlman
Co-Chairman
David Sutphen
Co-Chairman
Tracey Sawicki
Executive Director
Larry Irving
Former Co-Chairman
Browse IIA's reference center for the latest stats, facts and studies
Broadband Fact Book
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Special Reports
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IIA’s Response to the FCC NOI on Broadband Reclassification
Consumer Benefits of Broadband Study
Net Neutrality, Investment & Jobs: Assessing the Potential Impacts of the FCC’s Proposed Regulations
The Internet Regulation Debate
What top telecom analysts and the media have to say about Title II
The National Broadband Plan
Laying out a bold roadmap to America's future
The Digital Divide
Addressing the digital divide goes beyond providing access
Jobs and Investment
Broadband enables new job creation
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Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
Dollars spent online in 2009 sank 2 percent
According to comScore, dollars spent online in 2009 sank 2 percent, after growing 7 percent in 2008 and around 20 percent in the several years prior.
Online shopping still accounts for only 8 percent of retail sales.
According to comScore, online shopping still accounts for only 8 percent of retail sales.
Asked to name their single top use for the Internet outside of work, 13% of Western European respondents to a GFK poll cited e-commerce, such as shopping on Amazon.com or eBay, compared with 12% of Americans. In the U.K., 26% of respondents named this as their top use for the Web.
Experian PLC’s Hitwise says that traffic to the top 500 retail Web sites was down 9% Nov. 30 compared with last year’s Cyber Monday, as shoppers shifted their browsing to larger retailers. Traffic at the most visited site, Amazon.com Inc., increased 44%, and visits to Staples.com increased 61%.
The total number of online shoppers increased 6% on Nov. 30 from a year earlier, even as the amount that each shopper spent declined 2% to $102.19.
E-commerce sales grew 5% on Cyber Monday—the first Monday after Thanksgiving—compared with sales on Cyber Monday last year, and the day’s sales matched the single-day record for online shopping.
About 5% to 7% of U.S. shopping typically happens online, but this holiday season online may account for 10% of all holiday shopping, or about $44 billion, according to Forrester Research.
Overstock.com Inc. said that [Cyber] Monday sales were about 10% above their record-breaking Friday levels, as it offered free shipping on all purchases and a free car giveaway promotion.
ComScore reported that U.S. online shoppers spent $595 million on Black Friday, up 11% from last year.
According to a survey conducted by the National Retail Federation’s Shop.org division, 96.5 million Americans planned to shop online on Cyber Monday, mostly from home, up from 85 million last year.
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