Because every American
should have access
to broadband Internet.

The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.

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factbook

Broadband Fact Book

Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!

Facts tagged with Income

68% of those living in households earning $75,000 own smartphones.

Research Area: Wireless

Tags: economy, jobs, wireless, adoption, smartphones, mobile, income, shopping, affordabillity

“Two-thirds of young adults and those with higher income are smartphone owners,” Pew Internet & American Life Project. 11 September 2012.

Over 95 percent of those in households earning over $75,000 use the Internet and cell phones compared with 70 percent of those living in households earning less than $75,000.

Research Area: Digital Divide

Tags: technology, internet, income

“Use of the Internet in Higher-Income Households”

Adoption Rates Low Among Spanish-dominant Homes

While broadband adoption experiences increases among English-speaking Hispanics, adoption rates lag in Spanish-dominant homes, which is attributed to a lack of digital literacy, price barriers and a lack of perceived benefits of broadband adoption.

Research Area: Broadband Adoption

Tags: broadband adoption, digital divide, income, hispanics

Expanding Opportunities in the Hispanic Community: Solutions for Increased Broadband Access

Nearly 90 Percent of Households with Incomes of At Least $50,000 Have a Broadband Connection

Horrigan (2010) reports that nearly 90 percent of households with incomes of at least $50,000 have a broadband connection, compared to 52 percent of households with incomes below that level.

Research Area: Broadband Adoption

Tags: digital divide, broadband, adoption, income

Shapiro, Robert and Kevin Hassett. “A New Analysis of Broadband Adoption Rates by Minority Households.” Georgetown Center for Business and Public Policy. Washington D.C. June 22, 2010.

53% of those living in households with income over $100,000 are very satisfied with their home broadband speed.

When asked about home broadband download speed, 53% of those living in households with income over $100,000 are very satisfied with their home broadband speed.

Research Area: Other

Tags: speed, income, download, connection

Horrigan, John, and Ellen Satterwhite. “Americans' Perspectives on Online Connection Speeds for Home and Mobile Devices.” Federal Communications Commission. June 2010.

Lower income broadband users more likely than middle-to-upper income Americans to say they do not know their home connection speed.

Lower income broadband users (those living in households with annual incomes under $30,000 per year) are more likely than middle-to-upper income Americans (those in households with annual income over $75,000) to say they do not know their home connection speed – by an 83% to 77% margin.

Research Area: Broadband Traffic

Tags: speed, income, download, connection

Horrigan, John, and Ellen Satterwhite. “Americans' Perspectives on Online Connection Speeds for Home and Mobile Devices.” Federal Communications Commission. June 2010.

One recent study estimated that a seven percentage point increase in broadband adoption “could result in [direct annual income growth of] $92 billion through an additional 2.4 million jobs created or saved annually, $662 million saved per year in reduced healthcare costs…and $134 billion per year in total direct economic impact of accelerating broadband across the United States.”

Research Area: Broadband Adoption

Tags: broadband access, economy, health care, jobs, adoption, growth, income, costs

The Impact of Broadband on People With Disabilities. A Study Commissioned by the U.S. Chamber of Commerce. December 2009

According to Robert Shapiro, chairman of Sonecon LLC, economic models indicate broadband access would “reach universality” without government intervention in the market by about 2016.

Research Area: Broadband Adoption

Tags: broadband adoption, unserved, income, demographics, universal adoption

Lynn Stanton, “Differences In Internet Adoption Seen As 'Digital Lag,' Not 'Digital Divide'” TR Daily. November 9, 2009.

Robert Shapiro, chairman of Sonecon LLC, said that the differences in diffusion of Internet access across different income groups was “closer to a digital lag than a digital divide,” with lower income people adopting these technologies at the same rate as higher income people, but with a four-year lag.

Research Area: Broadband Adoption

Tags: broadband adoption, digital divide, unserved, income, demographics, digital lag

Lynn Stanton, “Differences In Internet Adoption Seen As 'Digital Lag,' Not 'Digital Divide'” TR Daily. November 9, 2009.

According to a new Phoenix Center study, a $10,000 increase in gross domestic product per capita on average increases the connection rate per capita by 1.97 percentage points.

Research Area: Broadband Adoption

Tags: broadband adoption, gdp, income, phoenix center, connection rate

Gary Kim, “National Broadband Polices Only Account for 9 Percent of Adoption,” TMCNet.com. August 17, 2009.
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