The largest source of traffic is Google, which accounts for 6% of all Internet traffic globally.

Furthermore, the top 20% of subscribers account for fully 80% of total Internet traffic.

Owing to a Spanish language client Ares is huge in parts of the Caribbean and Latin America, where it accounts for as much as 34% of upstream traffic and 9% of downstream traffic, a far cry from its modest global contribution of about 1% of all traffic.

A heavy user is responsible for more than 200 times the total bytes of an average subscriber

In an average month, the top 1% of subscribers account for 25% of total Internet traffic

In the upstream direction, the top 1% of subscribers account for 40% of total traffic

Each average subscriber accounts for twice as much Facebook and MySpace traffic than does each consumption king

Each hour during peak time, about 10% of all households have seen a YouTube video, and almost 25% have seen a Flash video in general

YouTube alone is about 5% of global Internet traffic, and is about 10% of all Internet traffic in Africa

Real-Time Entertainment has almost doubled its share of total Internet traffic from 2008 to 2009, while Gaming has increased its share by more than 50%