Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
The largest source of traffic is Google, which accounts for 6% of all Internet traffic globally.
Furthermore, the top 20% of subscribers account for fully 80% of total Internet traffic.
Owing to a Spanish language client Ares is huge in parts of the Caribbean and Latin America, where it accounts for as much as 34% of upstream traffic and 9% of downstream traffic, a far cry from its modest global contribution of about 1% of all traffic.
A heavy user is responsible for more than 200 times the total bytes of an average subscriber
In an average month, the top 1% of subscribers account for 25% of total Internet traffic
In the upstream direction, the top 1% of subscribers account for 40% of total traffic
Each average subscriber accounts for twice as much Facebook and MySpace traffic than does each consumption king
Each hour during peak time, about 10% of all households have seen a YouTube video, and almost 25% have seen a Flash video in general
YouTube alone is about 5% of global Internet traffic, and is about 10% of all Internet traffic in Africa
Real-Time Entertainment has almost doubled its share of total Internet traffic from 2008 to 2009, while Gaming has increased its share by more than 50%