Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
Privacy continues to be a concern with the vast majority (70% in 2011 and 73% in 2012) expressing concern over personal data collection
— 55 percent wary of sharing information about their location via smartphone apps.
The Top Five Apps continue to be Facebook, YouTube, Android Market, Google Search, and Gmail. And smartphone owners spend just about the same amount of time on apps each day
— 37 minutes a day in 2011 compared to 39 minutes today.
Not only is the 2012 smartphone owner downloading more apps, they are increasingly spending more time using them vs. using the mobile web
— about 10 percent more than last year.
In just a year, the average number of apps per smartphone has jumped 28 percent, from 32 apps to 41.
By most measures, it has been the year of the App once again, driven mostly by the rise of Android and iOS users who have more than doubled in a year and account for 88 percent of those who have downloaded an app in the past 30 days.
Today, one in two mobile subscribers has a smartphone and that figure is moving steadily upwards.
–Roughly a year ago when we summarized the state of smartphones at the Appnation conference, less than 40 percent of mobile subscribers in the U.S. had smartphones.
iPhone Sales Outpace the Human Population
iPhone Sales Outpace the Human Population. Number of iPhones sold: 378,000. Number of babies born: 371,000.
Smartphone ownership highest among 25-34 demographic.
The 25-34 demographic has the highest percentage [of smartphone ownership] at 71%, up from 58% in May.
Smartphone ownership is up 11% since May 2011.
The number of smartphone owners has increased 11% since May 2011.
Nearly half of American adults are now smartphone owners.
The number of Americans who are smartphone owners now stands at 46%, an 11-point increase since last May.