Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
Dollars spent online in 2009 sank 2 percent
According to comScore, dollars spent online in 2009 sank 2 percent, after growing 7 percent in 2008 and around 20 percent in the several years prior.
Online shopping still accounts for only 8 percent of retail sales.
According to comScore, online shopping still accounts for only 8 percent of retail sales.
About 10 percent of the American population…balk at paying $40 a month for broadband access
According to the FCC, about 10 percent of the American population is near converts, meaning they balk at paying $40 a month for broadband access and they use high-speed Internet at work for online shopping and such.
Asked to name their single top use for the Internet outside of work, 13% of Western European respondents to a GFK poll cited e-commerce, such as shopping on Amazon.com or eBay, compared with 12% of Americans. In the U.K., 26% of respondents named this as their top use for the Web.
Experian PLC’s Hitwise says that traffic to the top 500 retail Web sites was down 9% Nov. 30 compared with last year’s Cyber Monday, as shoppers shifted their browsing to larger retailers. Traffic at the most visited site, Amazon.com Inc., increased 44%, and visits to Staples.com increased 61%.
The total number of online shoppers increased 6% on Nov. 30 from a year earlier, even as the amount that each shopper spent declined 2% to $102.19.
E-commerce sales grew 5% on Cyber Monday—the first Monday after Thanksgiving—compared with sales on Cyber Monday last year, and the day’s sales matched the single-day record for online shopping.
About 5% to 7% of U.S. shopping typically happens online, but this holiday season online may account for 10% of all holiday shopping, or about $44 billion, according to Forrester Research.
Overstock.com Inc. said that [Cyber] Monday sales were about 10% above their record-breaking Friday levels, as it offered free shipping on all purchases and a free car giveaway promotion.
ComScore reported that U.S. online shoppers spent $595 million on Black Friday, up 11% from last year.