Leadership
Rick Boucher
Honorary Chairman
Bruce P. Mehlman
Co-Chairman
Jamal Simmons
Co-Chairman
Tracey Sawicki
Executive Director
Because every American
should have access
to broadband Internet.
Internet
Innovation
Alliance
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Community
The leaders and supporters
of IIA
Featured MembersMore
Library
Browse IIA's reference center for the latest stats, facts and studies
Research
Broadband Fact Book
Easy to find, byte-sized data
Start-Up Savings
Infographic
10 Benefits of Health IT
Infographic
How Broadband Helps Rural Communities
Infographic
10 Ways Being Online Saves You Money
Cost savings report
Issues
Achieving Universal Broadband
A state by state guide
The National Broadband Plan
A roadmap to America's future
The Digital Divide
Addressing the digital divide
Jobs and Investment
Broadband enables job creation
More
March Madness in BytesActivities
Learn about IIA's many outreach events
Petition
Sign the PetitionEvents
Internet Past & Future
Back to School Webinar
Telepsychiatry Webinar
IIA Broadband Symposium
IIA Internet AcademyPress Room
Read past and current stories about the IIA
For Immediate Release
Press ReleasesIn The News
The Podium
IIA's constantly updated blog on all things broadband and technology
Fresh Bytes
Most Recent PostsTop Categories
fcc (688)
mobile broadband (364)
broadband access (266)
spectrum (240)
net neutrality (240)
Library
Broadband Fact Book
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
Facts tagged with Shopping
More American adults own smartphones than own feature cell phones—that is, the phones that can be used as a phone and for texting, but do not have a smartphone operating system such as Apple’s iOS or Google’s Android.
Some 34% of adults have a feature phone; 5% of adults say they do not know if they have a smartphone or not; and 15% of American adults have no cell phone at all.
On the eve of Apple’s unveiling of the iPhone 5, 45% of American adults owned smartphones.
68% of those living in households earning $75,000 own smartphones.
66% of those ages 18-29 own smartphones.
A Pew Research study found that there is a 30 percent gap between low-income and high-income households that use the internet to buy products—51 percent and 81 percent, respectively.
Dollars spent online in 2009 sank 2 percent
According to comScore, dollars spent online in 2009 sank 2 percent, after growing 7 percent in 2008 and around 20 percent in the several years prior.
Online shopping still accounts for only 8 percent of retail sales.
According to comScore, online shopping still accounts for only 8 percent of retail sales.
Consumers are now making 10% of their retail purchases online, with the exception of groceries.
Internet-based advertising has increased four-fold since 2002 to more than $20 billion, said John Deighton, a professor of business administration at Harvard Business School.
eCommerce generates 36% less conventional air pollutants than conventional shopping.
eCommerce generates 23% less hazardous waste than conventional shopping.
