Bruce P. Mehlman
The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aim to ensure every American, regardless of race, income or geography, has access to the critical tool that is broadband Internet. The IIA seeks to promote public policies that support equal opportunity for universal broadband availability and adoption so that everyone, everywhere can seize the benefits of the Internet - from education to health care, employment to community building, civic engagement and beyond.
Here you'll find convenient research items culled from the best broadband data sources. If you need to find bite-sized talking points on a tight deadline, you're in the right place. We've already done the hard part for you!
Smartphone ownership highest among 25-34 demographic.
The 25-34 demographic has the highest percentage [of smartphone ownership] at 71%, up from 58% in May.
Smartphone ownership is up 11% since May 2011.
The number of smartphone owners has increased 11% since May 2011.
Nearly half of American adults are now smartphone owners.
The number of Americans who are smartphone owners now stands at 46%, an 11-point increase since last May.
Control of U.S. smartphone market giants expected to grow
Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.
Analysts at Bernstein Research estimate that the iPhone in particular consumers 5-7 times the monthly bandwidth of an average wireless device—and twice the amount of an average smartphone.
A survey by Rubicon Consulting in March found that of respondents who were asked if they often carried their iPhone in place of a notebook, 28 percent of agreed strongly and 29 percent agreed mildly.
During a survey conducted by Forrester research of 2,001 employees, managers are the most likely (50%) to get a notebook or smartphone (20%). Manufacturing and retail employees are the least likely to be issued a laptop or smartphone (less than 20% and 10%, respectively).
During a survey conducted by Forrester research of 2,001 employees, only one in three information workers use a laptop for work, while one in nine uses a smartphone. Seventy-six percent use a desktop PC most of the time. One in five shares a PC with a co-worker.
17% say mobile access is very important to them so they can share or post online content while away from home or work.
50% of people say it is very important to have mobile access in order to stay in touch with other people.