Tune in Monday, July 18 starting at 12 pm EST for IIA’s From Netscape to Snapchat: Politics in the Age of Broadband, live from the Rock and Roll Hall of Fame in Cleveland. As part of the discussion, Pew Research Center will present its latest data on campaign communications.


During the 1996 re-election campaign, presidential candidates primarily reached voters through traditional media – one-way communication. Americans were limited in how they could make their voices heard: writing or faxing a letter, picking up the phone, or visiting with candidates in-person. That same year, the light-touch regulatory framework of the 1996 Telecom Act set the stage for extensive network investment and innovation that created many new channels for two-way and multi-way communication between presidential campaigns and voters, empowering Americans to shape the presidential race.

The discussion will explore these questions and more:

• How has the way that presidential campaigns reach American voters evolved since 1996?

• How are Americans interacting with presidential campaigns today using social media and the web?

• Can social media have a truly significant impact on the outcome of a presidential race?

• Has the political process been effectively democratized by broadband?

Featured speakers include:

Amy Mitchell (opening remarks)
Director of Journalism Research, Pew Research Center

Lee Dunn
Senior Counsel, Google

Sara Fagen
Co-Founder, Deep Root Analytics
Partner, FleishmanHillard’s specialty brand DDC

Patrick Ruffini
Co-Founder, Echelon Insights
Chairman and Founder, Engage

Bruce Mehlman (moderator)
Founding Co-Chairman, Internet Innovation Alliance