The Online Publishers Association has released a new study, “A Portrait of Today’s Smartphone User,” that examines just how mobile our world now is. Some highlights:
• Smartphone adoption is growing at a brisk pace, with penetration expected to reach close to 60% in the next two years.
• More time is spent on the Internet via smartphones than apps.
• Still, smartphone users averaged 36 apps downloaded last year.
• 68% of smartphone owners claim they can’t live without their phone.