This is a guest blog post from Lindsey C. Holmes, founder of digital marking firm LCH Business SM & Tech. You can learn more about Lindsey and her business at her website. — IIA.
You only need to look around you to see just how mobile our lives have become. Hop a train, visit a coffee shop, look around a crowded bar — you’ll likely see the same thing: People staring at a device in their hands.
We can argue whether all this screen staring is good for our social lives, but there’s no denying that the mobile revolution is changing how we live. It has also changed how we work.
As the founder of the digital marketing firm LCH Business SM & Tech, I specialize in helping clients build a comprehensive “digital footprint,” from a social media presence to creating mobile apps. I live and breathe in the mobile space, and yet I must admit that until recently I didn’t think much about what drives that space. Chances are you haven’t either.
I’m talking about spectrum, the airwaves that power every mobile thing we do. On the technical side, spectrum is all about frequencies and bands — signals carved up for various devices and uses. Your garage door opener? That relies on spectrum. Your remote control? Same thing. That WiFi connection in your house? Spectrum again.
But thinking beyond the technical aspects, spectrum is really one of our greatest natural resources. And like all natural resources, there’s only so much to go around.
Recently, Apple announced 40 billion apps had been downloaded from its App Store. Think about that. I remember when the first iPhone was released six years ago, and in that time 40 billion apps have been downloaded for Apple’s devices alone. An entire industry that didn’t exist six years ago now thrives, and a major component of that industry is the ability to download feature-rich apps to our devices through the air.
That’s what makes dealing with the “spectrum crunch,” as it’s being called, so important — not just for the big telecommunications companies and the government, but for business owners like me. Providers of mobile broadband are running out of airwaves, and unless more frequencies and bands are made available to them, demand for mobile broadband could quickly outpace capacity. And if that happens, a ripple effect will be felt throughout the mobile industry — from major app developers, to owners of boutique businesses like me.
Thankfully, the government and wireless industry have been working to address this problem recently. But as they hammer out the details and put together a plan to free up more airwaves, it’s important for them to remember their actions will have a major effect — good or bad — on businesses and entrepreneurs across the economy.
That’s why I’m paying more attention to spectrum. And it’s why you should be too.