June 3, 2013
Video streaming service Hulu has reportedly been up for sale for a while now, and according to Noah Kravitz of Read Write Web, the company has a number of suitors:
At least seven suitors are said to be vying for Hulu, which went back on the auction block after previous attempts at a sale and initial public offering both failed. A deal would hinge as much on terms as sheer dollar value, as the length of Hulu’s content licenses – and what control the site’s trio of owners have over content available to subscribers – will be part of any negotiations. Hulu’s days of exclusive rights to popular television content could be drawing to a close as networks see the financial benefit in licensing online rights to multiple players including Amazon, Netflix and YouTube/Google.
The current price for Hulu is rumored to be north of $1 billion, with players Yahoo! and DirectTV reportedly in the lead.