With more kids stuck at home due to the coronavirus pandemic, appetite for broadband has spiked. New research from The Diffusion Group shows that in April, each additional child under 18 living at home correlated to subsequent increases in the likelihood of a broadband service upgrade. About 10% of one-child households, 14% of two-child households, and 21% of households with three children or more upgraded their broadband service in April.

Source: The Diffusion Group