Connected TVs are becoming more commonplace in the U.S. According to the NPD Group, as of August 2018, 61 million U.S. households owned at least one connected TV, game console, or media player. And the number of households with connected TVs has increased by 20% during the first half of 2018. During that same time, digital movie purchases and rentals increased by almost the same rate — 19%. The graph below shows the percentages of sales and rentals by popular movie providers.