A new report from Parks Associates found that remote healthcare visits increased drastically last year during the COVID-19 pandemic, rising from 15% of broadband households in 2019 to 41% in 2020. Last year also saw more consumers adding connected medical products to their household, with 29% planning to buy at least one new health-related connected product over the next year – a percentage that increases nearly twofold with households containing children.
“The COVID-19 pandemic caused a massive increase in telehealth and health tech adoption among both consumers and care professionals,” said Parks Associates’ Senior Analyst Kristen Hanich. “2020 forced both groups to rely on virtual care, and with our data showing high levels of satisfaction among users, many consumers will be reluctant to revert back to in-person services and lose the convenience of virtual visits.”
Source: Parks Associates