Location of Things (LoT) is a sub-category of Internet of Things (IoT) which describes a network of interconnected devices communicating with one another using a variety of communications modes such as a WiFi or Bluetooth connection.

The statistic below displays the share of LoT market revenue by application in North America from 2014 to 2025. As shown, between 2017 and 2025, the market share of media and marketing engagement, location intelligence, and asset management applications is anticipated to shrink. Mapping and navigation applications, on the other hand, are anticipated to grow from 28% of market share to 35%.

Source: Statista