Last year, The Capgemini Research Institute conducted a study about the global offline population to help better understand who they are, the key barriers that stand between them and the internet, and the disadvantages they face from being offline. Their research spanned a range of countries, occupations, and ages, and highlighted how digital access is a global imperative to address social, economic, and health inequalities between the offline and online communities.
The study identified three primary drivers as to why certain segments of the population are offline, including:
- The internet and connected devices are too expensive – common among younger people aged 22-36 and people living in rural areas
- The internet is too complex or difficult to use – common among people with disability or health conditions
- A perceived lack of interest or confidence in using the internet – common among older people and women
A large share of offline respondents surveyed believed that internet access could help them in the following areas:
To connect the estimated 33 million Americans who are offline to the vital services that they need, business leaders and legislators must work together to make sure the internet is as available, accessible, and affordable as possible.