According to a new report from Innovative Systems, nearly two thirds (63%) of rural Americans bundle internet service with video.

The report also found that the percentage of streaming households in rural America increased slightly to 63% in the past 12 months, from 61% in 2022. 

What’s more, pricing for broadband services rose more slowly than the annual rate of inflation.

The findings were from a survey of 841 rural Americans. The study focused exclusively on broadband and video behaviors of consumers living in rural zip code markets.