Steaming video is the top application type on the internet. And a new report by Sandvine revealed the web applications responsible for the world’s most downstream traffic. Underlining the popularity of streaming services, Netflix accounts for the most megabytes with 15 percent of global internet traffic. YouTube isn’t too far behind with 11.4 percent. Further back, but still with a significant share, Amazon Prime Video is responsible for 3.7 percent of the world’s downstream traffic. The chart below shows the distribution of worldwide downstream traffic, by web application in 2018.

The chart below shows the distribution of worldwide downstream traffic, by web application in 2018.

Source: https://www.statista.com/chart/15692/distribution-of-global-downstream-traffic/

The proliferation of streaming video traffic on the internet puts pressure on broadband providers to respond to these changes in their traffic portfolio to provide their customers with the best possible online experiences. This week, The Wall Street Journal Editorial Board pointed out:

Obama FCC chairman Tom Wheeler decided to restrict broadband providers’ ability to manage traffic on their networks by subjecting them to utility-style regulations, and thus to more political control. In any other industry customers can pay a higher price for faster delivery. But Mr. Wheeler’s rules prohibit broadband providers from charging data hogs like Netflix or Facebook more for better performance. This would result in less efficient networks, slower speeds for all content, and less broadband investment.”