Despite modern consumers having several options to customize their media experiences across a variety of television, radio, and digital platforms, access and convenience continue to play significant roles in determining when we consume media throughout the day. According to a recent Nielsen audience report, adults spend more time on media from 9 p.m. – 10 p.m. than any other hour throughout the day, which is peak viewing time for both TV and TV-connected device usage. As shown in the chart below, U.S. adults have peak media consumption during the 9 p.m. – 10 p.m. hour with 37 minutes, 43 seconds and the lowest media consumption during the 3 a.m. – 4 a.m. hour with an average of 9 minutes, 59 seconds.

Source: Nielsen